The Crayon Initiative Brings Together Top Brands In #Shareyourcolors Kick-Off Event

A.C. Moore, Vodafone, Bubba Gump Shrimp Company, Wells Fargo, CSAA Insurance Group and Peloton Raise Awareness to Reduce Waste and Promote Art Therapy Programs for Children

NEW YORK, N.Y. – March 20, 2018 – The Crayon Initiative, a 501(c)3 national non-profit organization that remanufactures used crayons and donates them to art programs in children’s hospitals, kicks-off its #ShareYourColors campaign in Manhattan on Friday, March 23, 2018. The organization will host a crayon sorting and melting event for area corporate partners at Wells Fargo located at 150 E. 42nd Street at 10:00 a.m. – 12:00 p.m. including A.C. Moore, Vodafone, Bubba Gump Shrimp Company, CSAA Insurance Group and Peloton. #ShareYourColors annual giving campaign starts in April and runs through May involving hundreds of businesses and individuals who raise funds and awareness to support the mission of The Crayon Initiative.

During the #ShareYourColors kick-off event, corporate partner volunteers will be recognized for their role in reducing environmental waste by recycling used crayons into new ones and helping kids in hospitals express themselves through art. The event will also feature family members who have benefited from The Crayon Initiative and partners sharing their success inspiring teams through volunteer events.

“Last year, we were able to ship more than 37,000 packs of crayons to art programs in children’s hospitals,” says Bryan Ware, founder and executive director of The Crayon Initiative. “This year, we’re on track to produce 250,000 packs of new crayons thanks to our generous corporate partners and volunteers.

#ShareYourColors is about igniting individuals and businesses to support The Crayon Initiative by donating, volunteering and sharing their story online and with local media.”

The Crayon Initiative has collected more than 18.9 million used crayons from restaurants, schools and homes. The organization has provided a creative outlet for more than 75,950 kids in 123 hospitals across 31 states all while protecting the Earth. The organization conducts sorting and melting events with more than 25 corporate partners throughout the year. The volunteer effort extends to thousands of schools, community organizations and churches across the country.

Remanufactured crayons are donated locally to NYU Langone Hassenfeld Children’s Hospital, Maimonides Infants and Children’s Hospital of Brooklyn, New York-Presbyterian-Morgan Stanley Children’s Hospital, St. Mary’s Healthcare System for Children, The Children’s Hospital at Montefiore, The Joseph M. Sanzari Children’s Hospital Hackensack University Medical Center and The Mount Sinai Kravis Children’s Hospital. Businesses and individuals interested in supporting The Crayon Initiative’s #ShareYourColors campaign may get involved at