Our Work





Drawing Smiles with Kids

Kids in hospitals are like children everywhere—they just want to be happy and play. We're here to help that happen, by giving them tools to make art. Studies show that art therapy can reduce heart rates, improve cognition, release endorphins and alleviate stress. And most of our young patients take our crayons home with them as the happiest part of their stay. Join us, and let's draw together.

“When you’re coloring, what kind of things are you thinking about?”
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“Nothing.
That’s exactly why I color.”

– from NBC Nightly News interview of pediatric patient

Our Story

The Crayon Initiative was born one night when Bryan Ware and his family went out for dinner. While his boys sat coloring on the menu, Bryan couldn't help but wonder where restaurant crayons end up, when all the people go home.

Turns out, it’s the landfill—making a big waxy mess that never biodegrades. Why, Bryan thought, couldn’t they be re-purposed to create more joy in the world? He took the crayons home and got busy—figuring out the art of collecting and sorting old crayons, melting them down, and remanufacturing them in a bright, clean, paper-free form.

Consulting an occupational therapist, he even gave his new crayons a unique design—large and three-sided, not round—so they’re easy for kids to grip and can’t roll off hospital trays.

Finally, he crafted a network for sending free crayons to kids in hospitals all over the country.

Our Mission

We bring happiness to children who are facing the stress of hospitalization by giving them the freedom that comes with creative play.





Our Team

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Bryan Ware
Founder and President

Bryan is the creator of WareWorks, a consulting firm specializing in packaging and product design as well as manufacturing processes. After years of helping major companies such as Google, Franzia, Uncle Ben’s, and Scott’s Miracle-Gro streamline their manufacturing and products for ultimate efficiency, Bryan has dedicated himself to combining his manufacturing skills and his love for the arts to help children in need.

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Marissa Ware
Secretary

Marissa is an elementary school teacher who has experienced, first-hand, budget cuts in the arts and the negative educational impact such decisions have on students. Inspired by the imagination she’s seen from young students, Marissa is confident that the arts can help any child create, without limits – and The Crayon Initiative can help.

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Kellye Carroll
Advisor

Kellye is the Director of the Chase Child Life Program at Mattel Children’s Hospital UCLA, where she has the unique opportunity to witness the magic and healing that play brings to hospitalized kids and their families every day. Kellye has seen first-hand how a box of crayons transcends fear and illness and helps a kid be a kid in the most vulnerable time of his or her life.

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Allen Ennis
Treasurer

Allen Ennis is the CEO of Mill Rock Packaging, a leading sustainable paper-based packaging company. He and his wife Jill know first-hand what families can face when a child suffers from a challenging illness, and he is excited to help the Crayon Initiative build on the incredible vision of bringing smiles to children—and their families—when they need it most.

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Dan Stampf
Advisor

Dan is the VP of Personal Capital Cash and Voice of the Customer for Personal Capital, a Silicon Valley based fintech company. Dan is a CERTIFIED FINANCIAL PLANNER professional and has held a variety of leadership roles during his 25 years in financial services. Outside the office, Dan is a dedicated husband, father, and friend with a lifelong passion for automotive restoration and performance.

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Lori Deselms
Board Member

After 25+ years in financial services, Lori has a record of excellence in lifecycle marketing. Now retired from Wells Fargo Bank, she is devoted to advocacy and volunteerism for both the early childhood and aging populations. She has seen first-hand the impact of The Crayon Initiative on “Silent Generation” and “Boomer” volunteers who find new purpose in life by meeting the therapeutic needs of children.

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Tim Ahlenius
Board Member

Tim is VP of Strategic Initiatives at Americaneagle.com, a full-service digital agency. With over two decades in the digital marketing industry, he loves to strategize new ideas for incredible customer experiences and use analytics to confirm the impact. Tim and his amazing wife Amy, a third grade teacher, have four boys, so crayons and the joys of creative imagination are very real in their home.

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Robin Andrew
Advisor

With a love of crayons and coloring—and over 30 years’ experience in General Management at a Silicon Valley company—Robin brings us a strong background in Human Resources. First volunteering on the production side, she has steadily grown her role to support a variety of projects. Robin knows the importance of therapeutic arts and looks forward to helping The Crayon Initiative realize infinite possibilities.

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Eric McDonough
Board Member

Eric is a Shareholder in the Los Angeles office of Vedder Price, a full-service Chicago based-law firm, where he specializes in commercial litigation. As a husband and a father—with a daughter in college and a son in middle school—Eric represents a number of non-profits, and is active in providing pro bono legal services, volunteering, and serving as a board member for those he represents.

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Nicole Perzigian
Board Member

Nicole Perzigian is a seasoned HR and Talent Acquisition Professional with 25+ years’ experience in the tech industry. She excels in creating cutting-edge processes to drive diversity recruiting and outreach, and enjoys mentoring girls in tech through Grace Hopper, Girls Who Code, and Girls in STEM. She also loves being a dance mom to her two girls who are competitive dancers.

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Laura Bauer
Board Member

Laura Bauer is the VP of Strategy at Iris Telehealth, a national behavioral health provider. Laura has 15+ years of healthcare administrative experience, including overseeing children’s services at an integrated hospital system. As a mother with three young children herself, Laura knows firsthand the impact that art can have on kids—and their families—throughout the healthcare journey.

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Kasey Blaustein Greener
Board Member

Kasey is the founder of Kasey Jones, Ink., a one-stop creative studio that brings colorful life to brands through unique, art-powered experiences. Working for a host of clients from Martha Stewart to Topo Chico, she’s a true believer in the joy, connection, and creativity that come from making space to play—a perfect fit for The Crayon Initiative’s mission to inspire with imagination.